Mon 13 July 2009 – The Algal Biomass Organization (ABO) has appointed Mary Rosenthal as its first Executive Director. Founded one year ago, the ABO is a non-profit association that promotes the development of commercially viable transportation and power generation fuels as well as other non-energy applications for algal biomass. Much of the early impetus for the ABO came from Boeing Commercial Airplanes and counts a number of aviation-related companies among its members including Air New Zealand, Virgin Atlantic, Continental Airlines, FedEx Express, Honeywell UOP and Raytheon, as well as airline associations IATA and the ATA.
Rosenthal has more than 20 years’ experience in marketing and communications with both large multinational corporations and public relations agencies. Most recently, she was Director of Communications and Public Affairs for NatureWorks, the world’s largest manufacturer of bioplastics, having previously served as Vice President of Fleishman-Hillard, the global PR company.
“I’ve spent the past four years immersed in the world of sustainable plastics, so I am well aware of the huge potential for algae to serve many different needs, including fuel, food and chemicals,” said Rosenthal. “I’m also aware of the challenges involved in bringing new technology to market, and will apply that knowledge and experience to my role with the ABO.”
Billy Glover, Managing Director of Environmental Strategy for Boeing Commercial Airplanes and co-chair of the ABO board of directors, said: “This is a pivotal time for the algae industry, and ABO members will benefit from focused and centralized leadership. The ABO, which has representatives from a cross-section of the industry, is increasingly turned to as a source for information, guidance and action. Mary’s experience is a perfect fit and we’re looking forward to supporting her in taking the organization to the next level.”
The ABO will present the third annual Algae Biomass Summit in October in San Diego, California, which will cover issues of importance to the emerging algal industry, including the commercial viability of algal production, current government and private initiatives, evolving technologies, processing concepts, life-cycle analysis and venture/project finance.
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